A new contender in the ring
By Arfa Shahid
Dubai is aspiring to fashion heights. But the occidental gaze of the fashion world has oft-viewed the emirate as a tasteless, money-driven, brand-conscious city, lacking in its street-style. Now, some are beginning to question that.
Can Dubai lay claim to its own independent fashion sense – one that doesn’t rely on big names and designer labels? A few years ago, the answer would have been a resounding no. Now in its sixth season, Fashion Forward Dubai (FFWDDXB) showcases emerging designers from the region.
Hosting fashion seminars, trade-shows and catwalks, the seasonal event fosters industry discussion and creative exchange. This season’s talks featured Dubai’s Bong Guerrero, Imran Amed, founder of fashion-journalism website ‘Business of Fashion’ and sartorial powerhouse Scott Schuman of ‘The Sartorialist’, all drawing inspiration from the city’s socio-ethnic hybridity.
With such well-known industry names driving the discussion forward, it’s becoming harder to ignore Dubai for its attention to the craft.