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Social Media Ads to Hit $50 Billion by 2019

LONDON, Dec 5  – The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge

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Instagram Attracting More Advertising than Twitter: Survey

By Yasmeen Abutaleb SAN FRANCISCO, June 10 – Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. The survey,

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Mind Your Viewing: TV Networks Open Labs to Study Telly Watching Habits

NEW YORK, Nov 4 (Reuters)  TV networks are trying a new tactic to understand what shows and commercials people like to watch: read their minds. Comcast Corp’s NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things

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