biometrics

Mind Your Viewing: TV Networks Open Labs to Study Telly Watching Habits

NEW YORK, Nov 4 (Reuters) ┬áTV networks are trying a new tactic to understand what shows and commercials people like to watch: read their minds. Comcast Corp’s NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things

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