Mind Your Viewing: TV Networks Open Labs to Study Telly Watching Habits

NEW YORK, Nov 4 (Reuters)  TV networks are trying a new tactic to understand what shows and commercials people like to watch: read their minds. Comcast Corp’s NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things

[ Read More ]