Adidas’ Slavery Buster Hopes Technology Can Give Workers a Voice

JFIF;CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 80 C   %# , #&')*)-0-(0%()(C   ((((((((((((((((((((((((((((((((((((((((((((((((((( " }!1AQa"q2#BR$3br %&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz w!1AQaq"2B #3Rbr $4%&'()*56789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz ?RZJ)hEQERR E8i-FC@b !(<@ m8ci9 W@T~eLCҔq@VG/ZĞ -)*a[By n1#ZZJV9@)®_ڱ#tͫ}[^Hi^+cG)ݒ38)lPh P7*kK[vW#׏ֹ}gIL 10ʿZWDi4џj nHKu;5IۉEXHӚҚv2U4/iL&c#P՝wWCKR)JJ7mpWt  \xO_d#WqUhz1"TE1 H $L qR"@9WK{A6O~ .z+?z6+X%?y$lߌ}AjV*Ɔ!M.! aL-&8"&84N* <`z14~qZ@'4֔(3Fx Q@HDLXsi4AFh#IE(E-QLaEPEJZ)( (((((())hh Fh(E9: P84suA9ϵ*wǭ4RBcҜܪsKԧfSWGk>X|=ni!r26+Hzor9f?__|DщǨ㰤$&T7.+|[$׉Yby>Wrgec ̝@ϥ>RZ( 4sJhB8x$5%14R\P! )P1LS(P(EZ((((ZJ)y?J(K@PQZ\PtTKA ZN)M)i8ZC@()hQ@( LQKN [ :RҔ#c (!E- 4 Sp J`8RJQ e @EO֑Hqe?`@`煫6F"X❄TSo*,:PA8V+fA;bֽ^ޥ3$(H#OSKմk5mk1˝Nق$Uzu"^RoʽZī[I.ntkb>k_ZKo,3Er(֧=8`ҌT=)*JjE#ւ2xL!Cf"}(jB>oZv68ԏº#}\Taנ[Z [Ԩ=GRa*F ~fAᾕwMf0bFxY.}2k[ɇtZQI茛C~tML{jĿ \FfFw;zU˱]Q8e^{ A@$i%%+H'5?ta^r\+QFnQ oJlݯSVMEÏ Z-,"V2MxGE}a"-|1╬0ӔȶʣRP+~-QZU%pzkϼI pxT4THdUUm1{(sdZV}%adҥh)ȯe!\_D_%?ZO9k/??J=W/`OkڿfG?܏ײ~GڱhԶ#4O0ⳚNxŬs8-rZr(=cח-x/VPUy}&aLW2+5v6*vLG]̈́݌ uSٱGʸi\_K?#]G~&ڏA sG^g>վG68S|HdȬ͇?n8ko y㦪55xQOH?U\Z>,].ՔvB5FnCݚ-ExdE-|(ĭM?C}.sTme{뿳Iy'1??#^<%rO[fs=Oc\+Bֺ:p?#XlGhgTfbA9|xH#3KH(HndSΈUr{jG=$Fd0`XUmv cCyx{} 9]ʙ\\zoϽcYqGح+"ynu V\V?ʹ;Q.QҊR|fB SqUd, *ԌA皭9܁v;řI# o`= . xV=[$lF=)M$MAQk]51c$횏>,r'g#JU_b'IE:{c< -m S .k'4J8~+6*B5~;S,Dz8?1U ܐGqY$7~]HeX!X)f9䞧$'歎BVojk> (l`bi`!1$$SMRmƒ[S'& IVQy A'/O ~`֯R#9hW鋸]~%{Ҷy/#ͮH2_@F ,ܒ/^/jmmlK ΠcnATK MldM8 Sƈ;lnQ_5N?\׸ֵ)mVP9V2sTVnػ+)#dAbadcX#Jn6ʐkf}F[=?QsA֤ OD?FzΝ=. \gY$?cU42DK#S{7s6yS[Go_Fakxy rn$72Jv; c#ֵZfi%nΠ;\XV$w)V{> Pq0`TA}j`XȑzriNJ9smt٘M`{4Bڵ/]4ʽ`zVB=¬HYœ){5]ijR&srKѲdfb qK3d>5ح9cc8+CIb+QGmoM#aY.EVAfVH5$+#Nc-]vcSrtZwFEsZ{d 7 pwd+CT>mpҌ}HsEǮ>M+kQgaW3]߅n7OB%\#jJJ>2Jz־ ?B7Nmm;!`A#"_RhC`-kzVOj0v#25ĭH5,Kpҹp7uJ1ǹ]Ȯ^ A t#3h6>qԄ;0H)#fdfiM4M%g R3EP (QE))i((hZ(@ KIKHAES^3Euўipp jmYh鏃hLY`{Y2yQYAEvF)I隤 "f QaBGJ1ZiHJu5 yGF܊3ҧ\9F):LTi  CE (Pf(QEJZ)(h)()(ii(-%()( JZws@4QphkL23櫃V-l„YHGl}}"sR b*0*Y<2c54niJS=)է zjӇ>>x wg͔ wIgӧ55GS* qO/Jc@ُk RMm,dgrI`ʡ=+#Ah!j&cRBp)`GNZCJ*F>)ȥ4 9MFѿ*WmCsHeo@ Е6 w{){48̇<S|4Ү:h^ l})TE: _rlmOGWg]ڇ?jnL{-3?μ5|H;o^~N *6y4T :p95/r:CNasMHBxS$g'$3XBTDY+ZS7fmk>%5N8%@< zKyW4Vhi;%S%s&=*w(U"')nI$idgoVly4uY+5N)icg&E6 AZv);PRPh(fњCLaEZ( J((0JZ)(((JZ %-QI@ hQE%RQ@JZ@,ENCWbAAz' -Og,`GLRb]=ߊځTZ liX S-)|`TS@>=mP@W[6W0[4&`?sҪ/Q=Qƍ&)b{ Ӷn.6-:Z.\ _tv zbAmnynu=01r9+OfloP3Y_BұBJsy#SNPӰw|C#Yd [ս>0֋v拁Nڽ}tܔTR)W a @G/?Z`Ek݅v$UIȊs<sz$)ou[LdcM14qWcՆk-8ˏ RiO*Mb5΢0 ;S9Orp gkNEhib0M15~My#8&3A[úƟjڥfaϯ U+JZ dsTS*9AI͢4i#ք65Zr57s|41[adq2AuyⰫQDOڥ[_j謼=\x,f3oXۆe,UVc"4&TW+uƒ97Go"縔DA֥ӛP+"IdG ?4d#z].+ &MHolӲOBV5G-<Ʃ$K<{!%*F3ڰiigڏd|!djmv"IOry=j[ojU,0lp*Q j'Z{_2"pW0sg8]WH-c4ac\ی)I7d2QxR@3Lb\qLKHm5Ԯ3ހƉ3ڀ3HM-P!(PIKHhSQERRPEPEPEPQE-%PKIE-PIE-PERF7(5N;zUYؑJ֢HHBp«RЄYAHfcPK@ o^jЌުfކAA5:HM9 +扔sUCqFiri:\5_x?Jv +[EbSc5#NV+ېW` ;yL@d75nyF:̀pjkFSCqb?𐾓$Kɧ%"v𻲜 #;^-{K]yw ³ϻo늎Yvoitɠ~? I<c ī pcr9@k~5R^rl#DD#e]# WZ˽ts]UI&֭Y}u5HK+ws&;dL5%cnQA2DjTSӥ1IO4(N0=袊(Q@)3ERQ@Q@Q@Q@Q@ IERI@Q@Q@Q@Q@Q@-%Km) v| ҧ?3jLGRGf =IԢ4f`8R晚Z`8\($Pƣ҃>eGFi,?}4nhEg;Iۭ!Iڣ@L $JJ"9)csbYr\cVۨ# x1Rc8=s.MVvӸ+Ts&C>هE<V#"M b057 oc9rV|`uG1J$wd9m Vn";WVΥH\ #>9Ar3ITO^R/ZCfVYO c(i GfeG/ښhz 4haYn=Uts֫ A;UFɕFՈM4ҞksJCKM=hSӒqQqȡشS61Q0F7Z}1Bjv)(%- (`Q@QEQEQEQEQEQEQERQ@RRQ@Q@-%-QEI E 9S(Qc4iE 3MJ 74@\BR.0(\BSӊhOb/JSRbERsMJў:PE€]v`Q.n)HiY\c `uhTɕjd8\ U+‹LZV&EO$*q-I# QWj^y'e9j_݌pTbY]Z%ʜgv3SR4E3ӫѡayz(hxخX wGkc#xOKP}VonjcI&aN&˧ݦ})VsŸ@A묏wG1%QW? .SbN87E,6GiDX]M(SBzJrZEcJ(c(((((((((((()h QI@֊JpQSI@(R)@Zpm E9h /ޜ -1 &Tm.Z3HbS-1Ҙ^pL}Q x0iOB(Zx9RV`=R/Nj5"E :#r!\u@H皱pTdlG!* rTFkF J=Q氝:HVRMsѿZI8sʒ:cY~ǩ4vqB1W c*i}jJBIj9\o4MQc޴U7b) $J͚N9M=1Q1BiTN)M9ɸ!4! 4ӉhQd!#Җ0LTݴi)N3IL(((((((((((((>})0hiBΚ)E o⒖ Zmp=iQq3E$}M8c邔P"UN}?Z)i &h,!58@S@ *⁴}ߝSOΔ'==EL~4%fK:rh=jeJad׊Ju!1IQ@ )E(RsF()E%8P(SQQրR)q@F:sJ`RAi{֤@J:5:fƀC8>"G)Rb1ӕy)ԴRcʑ֐Pql{LzTZcqHM9zriX|Ëg;9cM"[iH &!ɠp{ 6#g Ҙ}(HI8D8R4lHOZnM3))[i0NHbRR(QLaE á4֌ZJ((((Q@ EPKIK@ E-%PKIK@RԀZ);Ө)hP)iq@)qIK@Q@ O=N@31;RҮsނsN+PiqP)q@R .6ʣHGQbLecELҬ SV,`DQO7ڠ T;j[wfI`XdzyPC$"O]~ڡV3w': |w^vU0(T_c^pG֒):'k?vˁ}Et}m@i0Oº_j~SY[#V񎂜P62:s" #!!ʐW|7yaqqk|aX4&) Q&Fx85\|E$eMDVw IbX޷p ^Kۛ'&QE;np *r3T, EJҴ JNA) ! рFOqQJN8:i\Ji)8)biG|z1'{ RJ(4R,p< NQ@$gڂ))R@)KL߁qڒ+$8RRAEH\=F+?SL aI@ E-8Sn:PQKE%~tl>(>ѳSgK)i?_΍@ ;ȿz/h:*M=iB' GEI?|t&"?z1r #To09E" 0u1}jclIN>'?ʐ[b.*Qz?P\Cl203Ӛri;O#p884Q@d&2XvȠJ^oF-($ Spe(P*J @ N(E\*RLO1R Sk,'EE$vZzvZ7LL|D?Wu| +jڝg<6!@$Ӛ7 ^)y>|~K4N#ke1ah|^]t A]*bھtr\~i$WY$gp$hM=ş2A85^h;]_}s$cƸoS[j c*G'm?iW)wayv[+΂`tenZ= NTWGVF)̣9M!BG^j}<( q=S*GSRud4@Pjq.(YAM"Vyz׉xᖽyM^|p[zi@4İ=P>Nj~$G엝D)ϸk|_![hƣeͷ\KJ>#*M59_JMM㊑FEqS6g<1ZbpE4Թ8RÜ~!SpiE%Np?* yJE7 WgF8=i4PRT "ޘ1 !qS%'ɨs@RS񜏥&)ZJZCE-%%-%RP#&ZJ((((Z))h4Q@R QE-QKHAF( >J @()QP(p &TJ/8)CNGӚvjr'pI$f$Mv>koAŕKYVi z:7Iثkqmc*B[]3M:|u H-5k,'IVSJVverH=M?kMm5샜Hq N} ʵvѴZpZx ^)6Jx@m=BLc=*֑+Ӛ4m?_kMR'aʟP{O|%}njwLd0xNWQUtdqЫ`Cz t+@P :1ß<[_>^l"~IӔVV懂!k>u)~cm9{W m%c-m)_¾N)JE#G")n=R}zԻy'|L L?֨{3KsG<}?2B:W4HǸ?.ޘLasɧx=if6RǴ{i_!xjo+>#a< xU.X?${9O_LYfjVrU:<1ڟc;>hn ԫ«LcƾtAܮ8b0aȯ"W ?8;':)ƉrZlpJOѺx@ hW*sHEOHDEF~)(3,HB(S`õMyĕ22'4M"deAPpE6 Yh$2zPi)CJNi(QqS(,͍Ĝzc)8xS?xyHHЊrOJiȦQKiv @ zh((((h()h--&)i(J(aEPЂKJpTш’b \R✣d2ƀ(4ษRkFEԛ}̄lQBPZxZM"i+ ÓWyjʃ-EѾxVmtkF,خH jz#?ZGn:S񯏼x?QnW jBztlu(VX\~*}E|w!s} iʦv8':֡b&k m}ǡ31m/&#Y$>VC_?:%&*?DB+?M}kgި{QQw$^يnv1b#+FSɥ+Hd{iÿӈ㎔@JqNFi̡⣀ex B{am[Im{s2:c&4o2¬si!O5:u]=N .p+_ژ[Uwetd"|_:V_hbN FF#]sn4Qx{EỷBJJ')Di;OC7O>SE{6{iڥŅW8 |@]*+s¾(;zi7A!+;5|}hQH=Nդzڭ?.LOEzt2s t9a#4=E?鈈H@隘)? ԍ֐8ҼLcui 1 2H+<][Cˤ aFt z0M!^iК~xå[&.G+xFYH̼vK?7]}`\x89tf|`@^⿁:4z#$OCWkz6=g-Hq˜EL£"ReqA9J1HE,K|ǽ0ўݩab1G6E! HE-6F( %QE0 (I\AJxa8@d m%  ]HRRGZJ(- KH@)i-R.JR@yv(Z:&ujXin8E,'AjݍWp9h22PgGg82{5[[ a`"AQBҤw_Z.11AP:΀Ar ÕO>iG2?Bl?]̔;-cHtlV{y R>d>)bAmWhSI0oi핧^zx5 OAOYd ξy-Լ)m$@:ך3s7.7^ ޟ3qʺߏ牤_~1VSᗊuupoKv=+?Ɩ0 7W|kKZ1\jvچl#1}kTY<@:1 `z}~Ɖz8-)6m&B5;t>{˷o8O>&v=#iTQm>ToCj<>8KA?+\NWǽ}*?D9D?JǶWB)W27Y>^‹ϠEp7]xdl2'cqhw2ޮɾ-Gv5RO?֚M'q[<^uė14ooaMF- _K^G.JZ4aAUXVx|>dGte⺟  C r+8xJ>Ff?֯iTk2ܙtb9/|XXmc.4ka)I`dUѲ>2hxoeuFpz\j[w?x$r5.-lRg`vƚAa_IHRaTq3w&t}6a̗?Pĺ'[v~Xӳ2>Л>;8}'STͮZI?WDKz,Ù\Oodkv'?ҳn~5xJ>O ?}Øn^Q٨٪-&e=i6|a}7l2!Х?\. f٭<+gsvywc׌d=TetH)o+c +WFNKXRFp aV,$>bêBE )ZcJ#w=jM;C]7Ӛ%=`ηm qeN?!O%" /Q?U_?-((E!?Q}YVŖbT9@ڵ5-TX> wxfAJ)>LrC#: MFsvw\S@蠂:@ ESRR(($'k6S w $( x$u?ɪv~t/8|4mb?5 ֐;hSi=@Ge]?)b1\TѨCKՈ)LۉVM΀+m4Ui!?[נ >'?Ɣ}~_z)j6#3?s]?^a?kEw-2# JwnUC@jVn.gzi43cQ$gn-!BGZm/?u3o/5٧cҥ_#=f8Fu>#֛jk_/%fwV¤lKCAvj{V#Nvkk:foNPOLVAv\:}4ypz)<)jgws)! +> x+O.O3O.;LǬF!׳8Vz쌚ԋ5f)9P] H@dsY rT.ȠXC;QWWdUV F'\mmR @As֖Y°DFP` 9ޞ:@}V%޳AԦB5-<(\n?CY$qB0x#A?¯euFeZ-<& Z950&[+o¾4;&+kVImx'fi nV&=k-/PIo::["OclHT$1$1P)wnaoJ5>7xncmwJ F}kќ #hC+ {vMd`pҁ~YՍ9O|*[iVqw&zxb MVKKV3P۹XIEeN NGTO13;Y±*vᎠfe`;O4xz]}3[}rzyx4Uǣ4oyXS.ő]e|E"4w7r# W1!.Ŏ2ytj2qy"{ )#/Թ[p̭CQF3hz^MB\sgRe2-' $l+4hwCoTcv+Cc?QɵX\_N5ZvY叠|7Ö|-23y~_$sjy4?6? <Σ7}yEf`2ry4v4$qf8L.],j6["׊x"}VZ}gƺnoT?Ms\\_zÁ҇? wb]ُ4ϭ >ʲ~xq8nf9kt9W`}A>:4I˹ya9ϮrA| 52Z7}! iH@5C挺7`+$*Vz s9wq+0xxn_JӤ1W^Jv~pak5oZQ;lWK+HŘI4Or,X=ק[DyЊU~=iXghWSt !+=7[ZTG_ WNMIhSJ hy#FP@<Ҏz! / I$,Bj؄vfiҮt ~UVϜ[Zx"V*xĿsZXjWJD2A@E*85jBа< 08ZZNL%nY {* #Fg^&X) 5 n8R})w k7^m2k;mGq8# |úw*pQ/cZ~ ޥE Cڽ76ʠ ȁh~g5ܶRXثR}Ὲm.X8d+5Zni vW8#놌b 1,%ڼ?5ogj=2cEf{ǔ0Hi `Zr?"_r+JBGdS^Wt?z5Wb=V}9y3 @z%ދ݌\Y]\ú'B@v*m#_ V'kY[`~}+XNAkJhk0a>Z΍ܘ5Y xp~}уYZcZLqs)W|Hy?YnOc׺{ 0iIE74RIL4f)R@ ((h pB]46y1_1/5l+;q+_WMa KQ3C(xwöMcQտ5zՕO* >g4gbcGYxRk~>{Gu/IܳsJp=V^qkwwL!z +N #cͼp<و=DumY[ڈ_P1SyY^^x&Vuc5%,I5uxIT? z ^b4]A Լe̡.V^[k <o2цCJ +&F*ʪ)}F[!Ys6#,) .yp zTW_j~)Am %?<>P?&i\fl͟#S^vzDVVaGP(ij k8 \^ּ38w,2^㓌]2;_yA$!UlI=x}I8e$Rzu*c9ʼRJГ̾9/W~U؉>νgUOH|etַq̇ U^6]k8b?X 5;> 02u SZ" XHWɿ,.,_{x۔iǥq<c-;ȪXZ|Wo}cW"Gb*ZҚŴQ"IV3Wiͤv535CPqt,l ҳmr 3/U>kWL#FU& EN}ΡrZDH(~xU;~g@4?#$54[""ʘS׭Z4Ph$FIz?ͬiD3*^EC*VF0A|o4V9m#y擫kqI SLw>A˰S Z(dѵRۓF=oᧉ4c#s8k] =(\Gԭج7(GPёPob5lD~5o~lD좟(t꺋*[ӗ?Ŵ_F|;omH]cDqMhVk*Ln,@JZ7RܢnE|m$h OW^-񖛢Zɺti(_Xզq˞e'y+ jF)M4hњ%PiQF(Q@-% (rr#/8˰#; E_?,Vs˥ܺB}k(d5z $,мoʰ(?b~"/k?>٘@>a^]s2:*䳷2ܟUKԫfı2jŦIcdiX) ,zr8#That|#6ڭGNqW_&{%>~]GM&N~Nدcamgc]\dsL<ԃI-bctB [`é5Oǯ [W]2]\m>yͫj\i%bĚ> i/NRa98R<1WSGj窜(ybQ4xf#9^R]GonUbzTSЃN$'_Ddq݁īRև˚J~^Gء^%E#q>xs_'`#.Gˏ]&kwr(XmP.#\ҕtyG kҽB !x 14#=BIdqMnM$/67V~,E{)9@xu+ *R`}{qo#ʾK,mum>N7%\tV+Y{hy!Zx62~+7Z3ՉD;O3𮦲FK[1y+O LMa:#挞AVi+qapU=k+4.rh<_5Hu}q e#9S]tQD b2+| MٮrvҺE ñ4Wp<Yҧ}_ Bw$WzT9=)ُWEoNkiT/ Թ\[)3ԳLM,u>p+hkĞP8H|Uӵ۹g#c5.hKl0<)x~|iߪ/? EUh]͢ [—a%ʱ}WJsB0u+3_/xVk&n\8M4TIZ6 C|%O]Ț_g/8Ƽ4f Q/g=C}aX_{KfSg~;-RZ]M 9Ь}[x4߉'MJI']DOphԜL`O^o`'ٍ+x?wL5>߸d~F#_5^|mܷ٭϶kԾ&xP$dS>( 3 k^ =I۹cmgU_#n//e-wq#ԱD84$}6߽_ϸfN|tדޕՍFfcՉhraf}WxW|HH_3x []RxqkqY%M&CzS⸒' 0*4PΧKLj4 ]NpYֺ uU*ԙ+o珴i\>8Ŏt:3EqX]#Ni7Q.ǩd֥!s:DOeJ,S\1iwcԱBkL&4ҶT,n$8ЮTPmI#=(REPKIKHE(颖,Im2 u9c8ѨǘkAqQ4}}Dc6#v]:+[=0#>U .ሪMu.!cȇ{#4>+ \ԟZyq!ad& 3k6ZP u_^ ôCu|-ÿޑ?\>־;Z)#vyN]#iI>[ ~c#;.=j]C, 5Y[R,~5w6CJI;S[GG^,>{31gcOzFtX6|THkAXph'i>i bdHѰeb+{@ڑ^k52b>о:*g,/ݓ]u_ ]2{:_!hW>ԃ>^lsTðdWR;<:w}{O¶$Msz- E Ǵk5kdmbi &5񹼚O0A^5ԜoKPQ:Ubg|羐;>cK6,Z\K׉kڼ6[ѭKm~]YRh|/zPY-wmlHn:Ҷ@{|~-?dC+u&-;>=n`HV,)qyFi&hGdHxvS V:kV6rvq]ůZnC=Z^&O?)n>6xT!Z=W; y}C{Qtsچ_en$qXѺGM=ºJ4rҳ}<ҽ LhH  }iژdj&u!jni(5nQ~Mf4nh@ UdTly6ZYpXzRڜlwy-&i3IHCHM%Z3Fi(M%MBh4fJ\ѷS@ q`QEQE(QH)Nh(*LQP2{dE.x YAQH4QLQE B?)(r)wshE)sEPi ()g%SRQ@\E!45f(V*GQMoa6,4qlpEP14QHR7 n y;EA3EP3E4Q@QC4QLAIE.h殥"`QLn%Yv*{ lg!Z( ER@&hm(f(QE-%P(4QL4Q@
Warning: fopen(https://newsweekme.com/wp-content/uploads/2017/05/2017-05-01T032038Z_19559920_RC190FFB0B20_RTRMADP_3_ADIDAS-RESULTS-780x439.jpg): failed to open stream: HTTP wrapper does not support writeable connections in /home/newsweekme/public_html/wp-includes/class-wp-image-editor.php on line 428

An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, U.S. April 6, 2017.

By Belinda Goldsmith

LONDON, May 24 – Adidas executive Aditi Wanchoo is on a mission – to wipe out any slavery in the German sportswear company’s supply chain, and she hopes giving workers the technology to speak out will help.

With a background in corporate social responsibility at consultancy firm Accenture, Wanchoo was hired 18 months ago in a new position created by Adidas, one of the first companies to set up a role dedicated to fighting slavery.

In recent years modern-day slavery has increasingly come under the spotlight, putting regulatory and consumer pressure on companies to ensure their supply chains are free of forced labour, child labour and other forms of slavery.

As apparel and footwear industries rely heavily on outsourcing, sportswear companies have faced growing scrutiny.

Wanchoo said Adidas had been actively working on this issue since it was revealed at the 1998 World Cup that footballs were produced by child labourers in India and companies realised they did not have control over their suppliers.

Governments are now trying to tackle the problem with new legislation, such as the UK’s 2015 law requiring companies to disclose how they are ensuring supply chains are slavery free.

“We have found that the UK Modern Slavery Act and recent legislative action in France and Australia have helped take the conversations to the boardroom,” Wanchoo told the Thomson Reuters Foundation in an interview this week in London.

“My role was created to look at building relevant partnerships to continue our work on addressing potential modern slavery risks for our extended supply chain, i.e. our Tier 2 processing facilities and Tier 3 raw material sources.”

Slavery has emerged as a major global problem with the Global Slavery Index by the Walk Free Foundation estimating there are nearly 46 million slaves in the world.

The United Nations has a global goal to eradicate forced labour and slavery by 2030 and end all child labour by 2025.

Wanchoo said she was tackling the issue in various ways such as collaborating with other companies, NGOs and governments, and training suppliers about the risks of bonded labour and the impact of recruitment fees on workers.

TECH TO GIVE WORKERS A VOICE

She said Adidas was also on a major drive to encourage workers to speak up and use this information to eradicate slavery and improve workers’ conditions.

The company already has “worker hotlines” giving 300,000 factory workers in China, Indonesia, Vietnam and Cambodia the opportunity to anonymously ask questions, make suggestions or express concerns via text messages and smart phone applications.

But the company found this was not enough, and over the past year Adidas has run a pilot project in China with apps for workers to anonymously report issues – data that is collected and then analysed.

Wanchoo said the aim is to introduce such a system in all of the company’s 105 or so primary factories in the next five years and then look at cascading this down to second-tier suppliers.

In Turkey these worker grievance systems had uncovered concerns about child labour and reports of illegal workers from Turkmenistan, while in Asia workers had complained about abuse by supervisors, wage issues and food, she said.

She added that efforts to hear directly from workers was paying off. Last year campaign organisation KnowTheChain ranked Adidas top out of 20 firms, chosen because of their size, for its efforts to eliminate forced labour and human trafficking.

“We want to make it as easy and anonymous as possible for workers,” said Hong Kong-based Wanchoo, whose official title is senior manager – development partnerships, social and environmental affairs at Adidas.

She acknowledged this did not always go down well with suppliers who aim to keep costs as competitive as possible.

“Sometimes there can be resistance from suppliers, but we work with them to demonstrate how this can help them in the long run by improving supply chain transparency, communication, productivity and worker retention,” she said.

Social Streams

Comments

comments

Facebook Comments

Post a comment