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Homeowners constantly want to make changes, updates, and repairs to their homes. However, most of them can’t take on these kinds of projects alone. They could use your professional help expertise.
With that said, you want to make sure that you can reach those people before your competitors. And the best way to just that is to implement these digital marketing tactics and strategies for remodeling contractors:
Marketing Tactics For Remodeling Contractors
1. Design An Appealing Website
Every remodeling company needs a website. After all, it’s your business’s digital front door to your services. If you don’t have a website or have an outdated one, then it may be restricting the success of your remodeling business.
Most clients research the internet to find your remodeling agency on the internet. It’s a platform to share your remodeling expertise and provide your contact details.
Thus, it’s important that you make a great impression on your visitors looking to hire a professional that’ll guide them in their remodeling project. Thanks to user-friendly platforms like WordPress, building a website for your remodeling project has never been easier. Just make sure to include the basics of what a remodeling business website needs. You should include a homepage, contact page, and service pages.
Also, you want to consider adding a gallery. Since you’re a remodeling business, it’s beneficial that you include images from your past projects, validating your credibility and giving visitors an idea of what they can expect from your services. Make sure to take and use quality photos by following these contractor renovation photography tips.
2. Share Your Expertise
In the remodeling industry, people do a great deal of research. They have numerous questions that need answers. So, why not give them those answers?
Content marketing is a super smart way to build trust and bring in more clients to your website. It allows remodeling contractors to grow their virtual presence with valuable content that helps and informs people.
Creating informative and relevant content can also help remodeling agencies to establish authority in their industry and niche and improve SEO ranking. If you decide to start blogging, you need to make sure that your content and articles have a clear focus, providing quality and helpful information.
3. Invest In SEO
Short for search engine optimization, SEO will always be an effective digital marketing tactic for remodeling companies. In order to find remodeling contractors in their area, homeowners often use search engines. And if you’re not on the search results on the first or second page, then you’re losing potential clients.
However, the higher ranking you have on search results, the more quality traffic your remodeling business receives. This translates to increased brand awareness, lead generation, and conversion.
Planning and implementing an SEO strategy can make sure that your well-designed website and content show up on search results for specific keywords. With that said, you need to invest most in keyword research.
As a localized service company, you also need to optimize your local SEO. Primarily, you want to claim and set up your Google My Business account so your service and website will show up when a user uses a localized search.
4. Go Social
Apart from your website, a social media presence also gives your remodeling business a face in the digital world. To attract new clients for your remodeling business, you need to go where your clients are. And most people will be on social networks, scrolling up and down.
Going social, you have lots of options—Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Determine the best platform for your remodeling agency and employ specific social media marketing strategies to grow awareness of your brand.
For instance, you can set up a LinkedIn page so you can create a meaningful professional network and engage with other established experts in your industry. Meanwhile, you can use Facebook to share insightful content and blogs about the remodeling industry.
On Pinterest and Instagram, you can post and share before-and-after remodeling photos to show off your works and talents.
5. Try PPC
Pay-per-click (PPC) is a type of digital advertising that runs paid display ads on search engines, websites, and social media to boost visibility and generate more leads for your remodeling business.
As its name implies, you pay for every user clicking on your ads. This makes it a cost-effective marketing option since you only pay for every interaction from a visitor. Plus, it also offers faster results and helps you gain lots of valuable data.
Setting up a PPC campaign is best for remodeling contractors that need leads fast or when their chosen keywords are extremely competitive.
And there you have it! These are just some of the best marketing ideas you can implement for your remodeling business. If you want more leads and boost business growth, then make sure to implement the above strategies.