The word automobile which calling from Greek “autos” and Latin “motivates” refers to any form of self-power vehicle. This term as proposed by Almore Sphere first came into use with reference to automobiles in 1898. One of the biggest struggles for car companies right now in order to crop up is changes in their well-protected space is to rethink their business model and rethink their revenue model. One of the big challenges for them is to break the organizations and reorganize the company in a way the company like Google or Facebook thinks. Split 50% of the company output for their software experiences if it could like to cope with the challenges. Traditionally car companies have no idea how to develop software except Tesla. They need to admit that they don’t know how to do that, alone how to build software because software is the platform that carries experiences on and premium is not about how to do it anymore. Premium is only about the experience and that’s what will define the next generation of mobility. How can we make the car anymore in digitalize environment? I think to stop referring to it as a car, we really need to redefine what is a car. Stop looking at it as hardware and looking at edit as software. That can care our experience. Car feet to our perspective move, transportation but transportation is shifting into something called mobility.