The primary function of design is to really hook someone into picking up a book and binding them and actually wanting to read what’s inside of it. It’s getting a specific idea or a concept to someone else not in words but through colors and shapes and texture it’s visual storytelling. There are different ways that we can choose the right cover. First, we have to understand who the audience is, and then whether we choose to go for an illustrator or we choose to design ourselves we have to stay on top of what’s going on in the market and what’s on-trend but at the same time, we need to see things that inspire us personally. It can be as simple as just graffiti on the wall, it’s just finding inspiration in the little things around you. When it comes to techniques it really depends on the designer and how they prefer to work. I definitely like to read the manuscript first, I like to go into it and get the tone of the book, and understand how I want the cover to apple to an audience member if I want them to have the same reaction that I did then I have to really understand what the author is trying to tell us through the story.