To make your business official you probably started thinking about your product before you filled out forms. Your product is whatever your product, item, or service you’re providing. This for including and enhancement to existing products like version updates and apps or improvements in product design. Branding also falls in this category because it includes things like packaging and labels. The second piece is for a place this refers to where folks buy or interact with your product. Do you have a store, what about online channels? It is important to know the value of your product or service? Do you have established price points? What discounts can you give? Are price changes impact your customers? Promotion is getting the message out to your audience. Is there seasonality to your business? When is the best time for your business? What does your competitor’s promotion look like? You may think this refers to who you’ll be targeting, but this foundational principle actually applies to folks in the business. Process this is how your product or service or experience is delivered to your customer and it’s an important piece of the puzzle. It includes response types to comments, emails, and calls. The entire team handles any customer conflicts, complaints, or issues. Physical evidence refers to the sensorial experience of your audience when they interact with your brand or product. It includes packaging, your physical place of course in-store this place.