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Owning a motel is one of the most effective ways to establish a powerful stream of passive revenue. Of course, you’ll still have to deal with hotel management, finances, marketing, and services.
However, if you can make your motel a popular destination for tourists and people passing through, your profits will go through the roof. This will require a strong hotel marketing plan.
But where should you get started? What can you do to ensure people are coming to your hotel and paying for your rooms and services?
We are here to help you answer these types of questions. Keep reading for a quick guide that makes creating a hotel marketing strategy easy.
Establish a Strong Website
First, let’s talk about your hotel website. The best hotel websites are those that are easy to use, mobile-friendly, and exceptionally informative.
Let’s break it down. Most people traveling on the road looking to book hotels are going to be using their smartphones to search for possible lodging arrangements. If your website isn’t optimized for mobile devices, your pages will load slowly and incorrectly, making it difficult for people to book their stay.
Furthermore, your hotel marketing plan needs to provide tons of photos of rooms, common areas, amenities, and features. People want to see where they will be staying and your high-quality photos will provide the nudge they need to book a stay.
Finally, your site must make it easy to book rooms and schedule services. The easier your site is to use, the more leads you’re going to generate. This is motel marketing 101.
Drive Traffic to Your Website
Having an amazing user-friendly website that generates leads is essential. however, you also have to devise a way to get traffic to your site. In other words, you need to develop an effective SEO hotel marketing plan.
This includes creating valuable content on your blog for people looking for places to stay, information about the area, a list of local restaurants and activities, etc. Be sure to use localized keywords based on your hotel’s location.
Additionally, pay attention to conversational keywords that are popular in the SEO marketing industry. This includes phrases like “the best hotels near me,” and “best places to stay nearby.”
SEO is imperative for driving organic traffic to your website. For more guidance, check out this website to find an expert hotel marketing agency that can help you grow your traffic and sales.
Make Impressions on Social Media
To optimize your hotel revenue, you also need to develop a strong presence on social media. The vast majority of Americans use multiple social media apps throughout the day. Increasing your visibility on Instagram, Facebook, and Linked In is a good way to attract more guests to your hotel.
You can create and use paid social media ads and create videos for social media posts in your hotel marketing plan. We recommend supplementing with both options. Paid ads will expand your reach but video posts will do more to connect with potential guests.
You should also encourage your guests to leave reviews on your social media accounts that will motivate other people to stay with you. You want a long stream of positive reviews that will create an overwhelmingly positive message.
Studies show that people are more likely to leave reviews after having a negative experience. A long list of positive reviews will outweigh any complaints.
Do You Have a Solid Hotel Marketing Plan in Place?
As you can see, your hotel marketing plan is essential to your success. People won’t stay at your hotel unless they know you exist. And once they know you exist, you have to give them a reason to stay in one of your rooms.
For more marketing or business advice, browse through the rest of our blog. Our website was created to aid entrepreneurs like you on their journey to success.