Instagram now has over 1 billion active users, making it one of the most successful social media platforms of all time. If you’re not marketing on Instagram, you’re missing out on a lot of potential connections.
Before you get started developing an innovative marketing strategy for Instagram, let’s address the elephant in the room: the myths you’ve probably heard about Instagram.
Instagram marketing myths are alive and well in 2022. It’s important that you learn the truth behind the myth to avoid unnecessary distractions or pitfalls.
Read on to learn about the most common Instagram marketing myths today.
Myth 1: You Have to Post All the Time
When you look at successful Instagram pages, whether they belong to businesses or independent influencers, you may be overwhelmed by quantity. How are these accounts posting so often? How do they have time for anything else?
The good thing about Instagram is that you can schedule a lot of your content in advance. Sure, you might spend several hours or days coming up with images, graphics, and captions. However, that means that you don’t have to come up with engaging or interesting content on a daily basis.
Myth 2: You Can Only Measure Instagram Success Through Followers
In the marketing industry, you’ll see a huge emphasis on gaining a large following. The reason for this is that it can help to boost your overall performance by aligning you with Instagram’s algorithms. (Basically, when your account already generates a lot of attention, Instagram will assume that even more people want to see it.)
However, there are ways that even new or small accounts can start to measure success. For example, take a look at this article on Instagram contests. There are plenty of ways to generate engagement and track the success of your Instagram strategy other than tracking your growth in followers.
Myth 3: You Don’t Need a Smart Marketing Strategy for Instagram
The most detrimental myth that a company can believe is that you won’t need to put that much time or effort into your Instagram posts. The reality is that you should give it just as much thought and time as the rest of your marketing strategy.
Remember, Instagram users are primarily on the younger side. These users have high standards when it comes to the aesthetics, quality, and usefulness of online content. If you’re not crafting thoughtful and cohesive content, you probably won’t see the results that you’re hoping for.
Break the Instagram Marketing Myths and Develop a Good Strategy
Instagram marketing myths have a way of spreading like wildfire. Make sure you can recognize the difference between good advice and a myth. Whether you’re a small business owner or a major CEO, it’s crucial that your Instagram marketing strategy is successful and generative.
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