In 2020, digital ad spending was reported to be $139.8 billion and grew 12%, even though there was a pandemic at the time. When you see such figures, you would think that TV ads are getting left by the wayside, but this is not the case.
TV ads are still very effective as the format is well known to viewers and trusted. Instead of it disappearing, new ways of advertising are shining through on the tube, such as addressable TV.
In this quick guide, we’ll take a look at what addressable TV is all about. We’ll also let you know how you can advertise in new ways on the television to get your brand name out there! So let’s get to it!
What Is Addressable TV?
Addressable TV advertising could be set to replace traditional tv ads in many cases as it offers a more targeted approach. Where traditional ads are sent out to every TV screen, addressable TV ads are sent to TV screens that you select.
Since technology has advanced in the digital TV realm, cable TV providers can now broadcast targeted ads to different homes. They can use age, gender, marital status, and more to decide on which ads might suit the viewer best. There are various other ways of targeting as well.
For example, if you are a business advertising basketball sneakers for kids, you might use addressable TV advertising to get your message across in a more focused way. Rather than sending your ad out to every household, your ad would go to homes only with kids living in them.
Addressable TV Benefits
So the main draw with addressable TV is that businesses can focus better on their target audiences. The reason why they can do this is because of the advances in data-driven technology.
You could also argue that people may be willing to share their personal info if the cable companies tell them that it helps provide high-quality and relevant content. After all, sending out baby formula adds to young single men is pointless, for instance, so why do it? Instead, you would want to send ads that appeal to young and single men.
A Chance for More Creativity
With addressable TV ads, you have a chance to speak more directly with your target audience. This means you may be able to play towards their interests more in various creative ways.
This new type of advertising is more dynamic than traditional TV advertising, and local businesses can make a great ROI if they use it well. Here you can learn more about addressable TV and more of its benefits.
Invest in Addressable TV Advertising
Addressable TV is taking the advertising world by storm. If you wish to expand your marketing campaigns beyond the internet and print forms, we suggest you check out addressable TV advertising.
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