A global pandemic can affect families in many different ways, especially financially. If you’re looking for a way that you can make some extra money, you might have thought about selling your old jewelry.

Luckily for you, jewelry is something that nearly everyone wants to buy! Whether they get it for themselves or someone else as a gift.

Yet, how do you go about selling your jewelry? You’ll find that jewelry marketing can help you get the most bang for your buck.

Be sure to keep reading for our guide on the four jewelry marketing tips you need to know when you want to sell your jewelry.

1. Choose the Right Platform

Choose the Right Platform

Getting started in jewelry marketing often results in the question, “Where can I sell jewelry?” The best place to start marketing your jewelry is online. There are tons of jewelry buyers looking for unique pieces on the internet.

You’ll want to determine if you should create your own website or head over to Facebook Marketplace to advertise your jewelry.

2. Take Quality Photos

If you’re looking for the best ways on how to sell jewelry online, you need to ensure that you take quality photos of each piece of jewelry. Most smartphones have great camera capabilities, but you want to make sure that you are photographing your pieces in the best ways possible.

Find a clear and blank place to photograph your jewelry. You should also make sure that the lighting is good, especially if you’re working with shiny pieces. Taking quality photos can help buyers to see the potential in each piece.

3. Connect with Potential Buyers

Connect with Potential Buyers

Social media is an awesome place to start engaging with potential buyers that might be interested in your jewelry. After taking high-quality photos of each piece, you can post them on a social media platform such as Facebook, Instagram, or Twitter to see who would be interested.

Once you start gaining interest, you should be sure to connect and engage with potential jewelry buyers. You’ll find that when you form a connection with potential customers, they will want to shop and support you.

4. Offer Competitive Prices

Many people have old jewelry that they got a while ago and have no idea how much it could be worth today. If you’re asking, “How much is my jewelry worth?” You need to figure this out before you start marketing your jewelry so you can offer it at a competitive price.

The best way to ensure you’re selling your jewelry for a good price is to get it appraised. You can get a no-obligation quote from Canada Gold to see how much money your jewelry is worth. Take the time to find out more here, and you might even find that they will buy your jewelry.

Jewelry Marketing Tips You Need to Know

Jewelry Marketing Tips You Need to Know

Selling old jewelry is a great way to start making extra money. As long as you know the ins and outs of jewelry marketing, you’ll be making sales in no time. Be sure to use our tips to market your jewelry, and start getting your first clients.

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