When you have a business that is on a low budget, there may well be a lot of different functions that are high priority. You may feel pressured to allocate funds based on priority and this is a great way for you to move forward. That being said, you have to remember that customer service should never be neglected. Take a look below to see why customer service is so essential if you run a small business.
Customer Retention is Cheaper than Acquisition
Did you know that if you just increase your customer retention by 5%, you can profit by more than 25%? Investing in customer service can really decrease your churn rate. This will also decrease the amount that you have to spend on acquiring new customers. If you want to provide good customer service, it helps to have a live chat, along with a customer help section. Check out NetBet Online Slots, for example. They have a huge range of helpful content, including a full customer help section with categories that pertain to almost every difficulty someone might run into when playing on their site.
Representing Your Brand Image
You may have an idea of everything that your brand represents, but at the end of the day, your customers can’t get into your head, and they will absolutely make assumptions based on your advertising, your social media presence and even content. This may also be based on external marketing too. Your customer service team has more control over how your business is perceived. They may speak directly to your customers, and they will also be responsible for representing your brand too. Your customer service team is essential when it comes to your brand image. It can also help influence customers so that you can show them your strengths over that of your competitors.
Happy Employees will Create Happy Customers
It doesn’t matter how many employees you have, because they are not going to come into work if they do not feel appreciated. The same concept applies to your customer service team. Studies have shown that well over 87% of employees that are happy with their job would be willing to go the extra mile for customers if it was asked of them. 55% of employees who are not happy with their job, will go the extra mile.
It’s not hard to see the difference here. The reasoning behind serving a customer is not about wanting to provide a good service. It’s about maintaining professionalism and integrity. It’s also about being empathetic and getting recognition for their work. If you want your employees to do their best work, then you have to make sure that they feel respected as this will translate to motivation in the future.
Happy Customers will Recommend Others
If you help your customers to have a good experience then this will help them to refer other people, and this can have a huge impact on your business overall. It may even help you to have the best experience overall.