Advertising has always been a part of our lives. Whether through television commercials or billboards, magazines, newspapers, radio ads, or social media influencers, advertising exists no matter where we look. This prevalence can make it tricky to stand out from the crowd, and many brands are looking for new ways to add something unique to their advertising – including the addition of music.
Music is an incredible universal medium and has the power to create positive associations with brands. In fact, research shows that consumers respond positively to advertisements that feature music and that this can have a significant impact on their response to a product, service, or brand.
There are a number of reasons that you should be incorporating music into your advertising methods, and these include:
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It Boosts Sales
Music in adverts is a proven way to increase sales. According to a study by the University of California, Berkeley, people who were exposed to music during advertisements had higher levels of motivation than those who weren’t. The researchers found that when people heard music while watching TV, they were more likely to buy products after viewing the ad. They also found that those who listened to music while shopping was more likely to purchase items as well.
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It Makes Your Brand More Memorable
We all know how important branding is to any business. A strong brand identity will help you build trust among customers, and will allow them to remember your company long after you’ve left the scene. Music can play a big role in helping you develop a memorable brand.
Research conducted at the University of Michigan showed that people who listened to music while reading a magazine article were more likely to recall information about the brand featured in the article compared to those who didn’t listen to music.
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It Improves Product Recall
Another reason to add music to your marketing efforts is to help improve product recall. When people hear music, they tend to focus more on what’s happening at the moment rather than thinking back over the past. As a result, they’re less likely to forget things like product names, prices, and other details about the product.
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You Can Use Music To Create Positive Associations With Brands
The use of music in advertising methods can also create associations for customers – if you want to encourage people to think about a particular emotion, then using music can work wonders. For example, Nike uses songs like “Lose Yourself” by Eminem, which encourages athletes to push themselves beyond their limits. Similarly, McDonald’s created a commercial featuring the song “Happy” by Pharrell Williams, which encouraged children to eat healthy food.
Final Thoughts
As you can see, overall, advertising is one of the most effective ways for businesses to reach out to potential clients. However, making your advert stand out can be tricky – and music can be an amazing way to ensure that your product and brand really shine. Never underestimate the power of a good tune; it could be just what your business needs to succeed!
