When you are in the corporate sector, communication and connection with each other are mandatory. Keeping in touch or connecting with your clients through marry Christmas cards, Easter cards, and other special occasion cards can send a good message. Sending out annual, biannual, or monthly cards to your customers and clients is one of the ways to express love, honor, and gratitude towards them.
Special occasions call for special greetings. As the holiday season starts, it is a ritual to send out greeting cards. You can send many Christmas cards not only to your customers but to your business clients too.
Let’s review some benefits and drawbacks of sending Christmas cards to your clients.
Pros And Cons Of Sending Christmas Cards To Your Clients
Here are some pros and cons of sending Christmas cards to your clients.
Why You Should Send Christmas Cards To Business Clients
Following are some benefits of sending out Christmas cards to your business clients.
Positivity And Goodwill
One of the benefits of sending Christmas cards to business clients is that it generates positivity and goodwill. It is a great way to greet your clients on an auspicious occasion. Hence, you should always send a holiday greeting card to your business clients.
Business Branding
Sending out Christmas cards to your business clients is one of the ways to promote your business and enhance your branding. Your card will have your business logo or name, which will help other companies or clients to know more about your brand.
Expressing Gratitude
One of the benefits of sending holiday cards to your business clients is expressing gratitude towards them.
It is mainly for small businesses that are progressing slowly and gradually and want to express their appreciation of the other large companies that have helped them grow.
Apart from this, if you want to express gratitude towards other companies, you can surely opt to send a holiday or Christmas card.
Why You Should Not Send Out Christmas Cards To Business Clients
Even though there are benefits of sending out Christmas cards to business clients, there are some cons too. Following are some of the cons of sending cards to business clients.
Following are some cons of sending Christmas cards to business clients.
Self Promotion
One of the disadvantages of sending Christmas cards to business clients is their assumption that you are self-promoting your brand. As the card will contain your name and logo, other businesses get an idea of self-promotion.
Digital/E-Cards
Many businesses find the ritual of receiving a paper card obsolete. Instead, some companies do not even bother to open or receive them, while others might think that your business is not coping with the technology.
Many people now send digital cards or e-Cards instead of obsolete paper cards.
Environmental Damage
One of the cons of sending cards is polluting the environment and waste of paper. If you are sending Christmas cards to an NGO or any business that works towards a pollution-free environment, you should abstain from sending them as they might not like the idea of using paper for your cards.
Sending Christmas cards to business clients has its benefits and drawbacks. However, what it does is wow your clients and make them feel valued.
