Over 70% of companies say converting leads into customers is a top priority. Unfortunately, 96% of people who visit your website aren’t ready to make a purchase. Applying the latest small business marketing trends could help your brand stand out.

Not sure where to start? Here are five trends you can add to your marketing strategy this year.

With these tips, you can start attracting and converting new customers. Get started with these five business strategy tips today!

1. Personalization

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Over 50% of customers will leave your brand for another if you don’t personalize communications. Another 74% get annoyed when content doesn’t match their interests.

With that in mind, consider adding personalization to your small business marketing strategy.

Personalization can help you show customers you understand their needs and struggles. Then, you can show them how your company can offer a simple solution.

Using personalization will help you connect with consumers, increasing your chances of generating leads.

2. Video Content

Video content is easy to consume and create. It’s also engaging, allowing you to connect with customers in real-time. Consider hosting more live Q&A video sessions this year.

Adding videos to your content marketing and social media marketing strategies can help you attract an audience. Make sure your content is engaging and informative.

You can give your brand a face, name, and voice, allowing brand awareness to grow.

3. UGC

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Consumers want to know that other people like them love and trust your brand. User-generated content (UGC) can help you boost your brand’s credibility. You can attract new customers and start building brand trust.

Add UGC to your social media marketing strategy this year. You can save time creating high-quality content, too.

Consider using some of the UGC photos you’ve gathered in your print marketing materials as well.

When creating print materials, make sure to maintain brand consistency. Consistency can help brand recognition grow over time.

You can have a look here before requesting print materials this year.

4. VR and AR

As you update your content marketing strategy, consider adding virtual and augmented reality (VR and AR) to your plans.

You can use VR to create immersible virtual worlds. AR overlays digital information with physical information. Then, your customers can interact with the virtual environment you’ve created.

Encourage consumers to engage with your brand. They might start to remember your company and content as a result.

5. Representation

As you begin updating your small business marketing strategy, make sure you’re representing your customers. Consumers want to see people like them within your content.

Promote inclusivity to ensure you’re not cutting your customers out. Otherwise, they might turn towards brands that represent them a little better.

Selecting the Best Business Type

Don’t let your small business marketing strategy fall flat this year. Instead, consider applying these five trends to your business strategy. These trends can help your brand stand out.

As brand awareness grows, you can start attracting new customers and generating more leads.

Searching for more tips? You’re in the right place.

Explore our latest guides today for more helpful advice.

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