The Labour market has changed dramatically in the last few years. Exacerbated by the COVID-19 pandemic, the number of job vacancies in the UK has risen to record highs in recent months. It is therefore imperative that companies understand what the average job seeker is looking for when hiring in 2022.

More Job Seekers Want Flexibility

Job Seekers

The pandemic dramatically changed the way many works, with a large increase in employees working from home. Research shows that many job seekers, particularly those looking for office-based jobs, are looking for hybrid roles that combine office work with working from home. They also want clarity on when they would be available for home working, so as not to further blur the lines between work life and home life. When looking for new employees, businesses need to take the possibility of hybrid working into account. Make it clear when advertising your job what you can offer in terms of hybrid working and exactly how long you want your potential employee to be available when working from home and you’ll be in a good position to attract job seekers.

Support For Employees And Their Families

Between the pandemic and the rising cost of living, many people are worried about how they can support their loved ones should anything happen to them. When looking for work, many job seekers desire companies that go the extra mile in financially supporting them and their families. Offering employee life insurance will give your potential employees peace of mind, will show that your company cares about its workers, and will help you stand out against competitors.

Physical And Mental Wellbeing

Mental Wellbeing

Another important provision that job seekers are increasingly looking for is services to help their physical and mental health. Mental health services are particularly desirable, with 58% of UK job seekers citing it as an important consideration. Looking out for your employees both physically and mentally will make them feel cared for, which can make it more likely that they’ll be loyal to your company and stay for a long time. Many job seekers desire to feel like they’re a part of something rather than something disposable, so taking the extra step to make sure they’re well looked after is more likely to make them want to work for you.

Rewards And Recognition


Another way to make a potential employee feel like they belong is through rewards and recognition. According to various studies, well-designed rewards programs can have a big effect on the engagement and productivity of your employees. Rewards can come in various forms, from time off to vouchers for various products/experiences. You can also tie this into jobseekers’ desire for help with their wellbeing by offering healthy food or discounts on gym memberships. A popular rewards system is a good way to stand out when looking to hire new employees.

Final Thoughts

As the last few years have shown, the world of work is changing rapidly. The above considerations are important to consider when hiring new employees in 2022, but it’s imperative that businesses examine new trends closely so that they can be sure they’re in the best position when appealing to job seekers.

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